Blackpool have launched their new away kit for the 2026/27 season, featuring a striking design of light blue and navy stripes with a tangerine collar and sleeves. The kit will go on sale at 10am on Monday, with adult shirts priced at £60 and junior versions at £40. The club finished 13th in League One last season with 60 points, scoring 54 goals and conceding 65.
What’s new in the design?
The fresh strip combines light blue and navy stripes, creating a bold look for away matches. The tangerine collar and sleeves add a pop of colour, matching the club’s home kit. Blackpool Tourism Ltd remains the principal sponsor, with the VisitBlackpool branding in tangerine lettering.
Why this kit matters for Blackpool
Martin Booker, the club’s head of sponsorship and partnerships, praised the continued partnership with Blackpool Tourism. He said: “Carrying the VisitBlackpool brand across the UK promotes the town to football fans nationwide. The exposure has been fantastic for both parties.” Fans have already reacted positively, calling it a “must-have” and “absolute beauty.”
When and where can fans buy it?
The kit will be available in-store and online from 10am on Monday. Prices are £60 for adults and £40 for juniors. Fans can also attend the club’s open training session while purchasing the new kit.
Blackpool’s next fixture is away against Bromley on 20 February 2027, as they look to improve on last season’s 13th-place finish.
